Current location:Worldly Whispers news portal > travel
Festive Frenzy Drives China's New Year Holiday Box Office to Record High
Worldly Whispers news portal2024-05-21 13:00:54【travel】0People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom
- Home
- News
- People
- In-depth
- ACWF
Festive Frenzy Drives China's New Year Holiday Box Office to Record High
ByZhang Yunlong January 3, 2024Audiences buy popcorn and drinks at a cinema in Yubei District of Chongqing, southwest China, July 30, 2023. [Xinhua/Chu Jiayin] |
BEIJING, Jan. 2 (Xinhua) — China's box office kicked off 2024 with a record-high revenue of approximately 1.53 billion yuan (around 216 million U.S. dollars) during the three-day New Year's Day holiday that ended on Monday.
This amount breaks the previous record of 1.3 billion yuan set during the same holiday in 2021, signaling a restorative growth trend in Chinese film consumption.
Analysts attribute the record earnings to the heightened consumer fervor surrounding the "festive spirit" of the New Year celebrations.
Festive Experience
Leading the box office charts for the 2024 New Year's Day holiday was the romantic fantasy "Shining for One Thing," which generated 608 million yuan, accounting for nearly 40 percent of the total.
Capturing audience anticipation right from the start of advance ticket bookings, it became the highest daily earner on Dec. 31, 2023 in each of the 31 provincial-level regions, excluding Beijing.
Liu Peng, director of the Maoyan Research Institute, noted that the New Year's Day holiday has always been synonymous with a strong sense of "festive spirit," often accompanied by the release of highly-anticipated films.
"Shining for One Thing," according to Liu, "perfectly tapped into the desires of young couples seeking a 'festive experience' during the New Year celebrations."
The film's soaring revenue propelled China's box office on Dec. 31, 2023 to reach 733 million yuan, marking a remarkable 36 percent increase from the previous record of 537 million yuan for that day.
Echoing Liu's views, Rao Shuguang, president of the China Film Critics Association, said that the film satisfied the consumer demand for a "festive experience" during the New Year celebrations, "particularly among female audiences."
Hit Comedy
Differing from the film preferences of young couples, many parents leaned towards comedies and animated films.
Chen Yan, a mother of two residing in Beijing's Xicheng District, embarked on her own New Year's Day "festive experience." She made special plans with her best friend, bringing together their respective children and forming a group of two adults and five kids to share in the joy of watching the comedic film, "Johnny Keep Walking!"
"Comedies suitable for families to enjoy together have increasingly become an essential part of film consumption in China," said Chen Xuguang, director of Peking University's Institute of Film, Television and Theatre, explaining how the diverse range of film genres in China caters to varied cultural consumption demands of audiences.
With a total earning of 234 million yuan, "Johnny Keep Walking!" claimed the second spot in the New Year's Day holiday box office charts.
Gaining popularity through word of mouth, the comedy film is poised to become a hit, with both Beacon and Maoyan, film data platforms, revising their total box office projections to over 1 billion and over 1.1 billion yuan, respectively.
While moviegoing has become a natural part of Chinese holiday cultural consumption, the record-breaking box office earnings during the New Year's Day holiday not only underscore the revitalizing growth trend in Chinese film consumption but also elevate anticipation among moviegoers for the upcoming Spring Festival holiday, usually a lucrative period for the film industry.
The 2024 Spring Festival holiday will run from Feb. 10 to 17, and industry experts believe that in the coming weeks, more highly-anticipated films will unveil their release dates, further enriching the festive season lineup.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Address of this article:http://iceland.antjekoch.com/html-50f699887.html
Very good!(66)
Related articles
- Company wins court ruling to continue development of Michigan factory serving EV industry
- Top secret D
- The family of Irvo Otieno criticizes move to withdraw murder charges against 5 deputies
- Liz Hurley's nephew
- NBA playoffs: Edwards leads Wolves to 98
- Rotting bodies and fake ashes spur Colorado lawmakers to pass funeral home regulations
- Detroit man sentenced to 80 years for fatal shootings of 2 West Virginia women
- Bank Holiday washout! Met Office issues nine
- Saudi Arabia is going to sponsor the WTA women's tennis rankings under a new partnership
- Bernie Sanders campaigns for Biden while raising concerns about Gaza
Popular articles
Recommended
Company wins court ruling to continue development of Michigan factory serving EV industry
I'm jealous of my husband's dead ex
Rangers put rookie outfielder Wyatt Langford on the injured list with a right hamstring strain
Rise of David Lloyd's 'two
With Djokovic awaiting the winner, Murray trails Hanfmann at rain
Sports betting roundup: Betting the under works in hockey Game 7s while basketball goes over
These 15 AP photos capturing migrants' struggle were honored with a Pulitzer Prize
Justin Steele returns from hamstring injury as Cubs take on Padres
Links
- There's bird flu in US dairy cows. Raw milk drinkers aren't deterred
- Carol Burnett, 91, looks chic in all
- Sports betting: Bettors turn to WNBA this year, mainly because of Caitlin Clark's arrival
- David McBride: Army whistleblower who exposed alleged Australian war crimes jailed
- Austrian court says convicted rapist Josef Fritzl can be moved to prison from psychiatric detention
- US downhill skier Breezy Johnson banned for 14 months for breaking anti
- Salma Hayek stuns in a black off
- Investigators continue search for the hit
- Kylie Jenner shows off her toned abs in cropped T
- What Joan Rivers would have REALLY said about Taylor Swift and Travis Kelce